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MAIN & WALL U

Suggested Reading:

Behave, Sapolsky
Collapse, Jared Diamond
Factfulness, Hans Rosling
Guns, Germs and Steel
Last Chance to See
Mind in Motion, Barbara Tversky
Misbehaving, Richard Thaler
Sapiens
The Creators, Dan Boorstin
The Discovers, Dave Boorstin
Thinking Fast and Slow, Daniel Kahneman
Why Zebras don't get ulcers

Cognitive Psychology

Enlightenment Now ~ Pinker, Steven

Neuroscience

Adaptive Markets

Behavioral Finance

Nudge, Richard Thaler
Predictably Irrational, Dan Arly

Recommended Reading:

Enlightenment Now ~ Pinker, Steven
A Whole New Mind ~ Pink, Daniel
Thinking, Fast and Slow - Daniel Kahneman
Predictably Irrational: The Hidden Forces That Shape Our Decisions - Dan Ariely
Nudge: Improving Decisions About Health, Wealth, and Happiness - Richard Thaler & Cass Sunstein
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - Tim Brown
The Design of Business: Why Design Thinking is the Next Competitive Advantage -

Suggested Reading: Part II

Ed Hess
Gerg Gingerenzer
Richard Thaler
Steven Pinker

Blog List:

Behavioral Scientist
Darwinian Business
Evolution Institute
Heyerodox Academy
Ideas42

Suggested Reading 2:

The Information: A History, A Theory, A Flood -
Irrational Exuberance - Robert J. Shiller
How We Know What Isn't So: The Fallibility of Human Reason
The Art of Contrary Thinking - Humphrey B. Neill
The Winners Curse; Richard Thaler

Recommended Reading:

The Righteous Mind - Jonathan Haidt
Five Minds for the Future
Nudge - Richard Thaler, Cass Sunstein
Intuition at Work: Why Developing Your Gut Instincts Will Make You Better at What You Do - Gary A. Klein
Simple Heuristics That Make Us Smart - Gerd Gigerenzer
The Undoing Project - Michael Lewis
Thinking, Fast & Slow - Daniel Kahnemen

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